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The results of a Society survey of a thousand pregnant women found its way to Australia, New York and India this month. The survey was part of The Society’s annual Feet for Life month in June, which this year focuses on raising awareness of the importance of foot health in pregnancy. More than half of the women admitted to feeling under pressure to follow celebrity fashion trends while pregnant, with many opting for fashionable yet unsupportive shoes such as high heels (32 per cent), ballet pumps (53 per cent), flip flops (66 per cent) and Ugg boots (30 per cent).
With 70 per cent of pregnant women admitting to suffering from foot problems like swollen ankles (37 per cent), swollen feet (45 per cent) and arch and heel pain (16 per cent) whilst pregnant, The Society urged women to wear supportive, wide fitting shoes to minimise discomfort and avoid long term damage.
166 million people were reached (figures based on media monitoring figures via IPSOS/Mori) with over 60 pieces of coverage, including the New York Post, Australian Daily Telegraph, and DailyIndia.com. Closer to home, GMTV News mentioned the survey, as well as nearly all national newspapers. More blogs and online features are coming out all the time.
Many of the summer fashion magazines focussed on general foot articles. Here is the coverage achieved so far.
TV and Radio
- GMTV News (15.06.10)
- Metro FM, Pregnant woman should wear shoes that give support (15.06.10)
- BBC radio Humberside, Pregnancy woman shouldn’t wear stilettos (15.06.10)
- Carlisle FM, Pregnancy woman risk feet health by wearing high heels (15.06.10)
- West Sound, Pregnant woman who wear heels put their feet at risk (15.06.10)
National print
Online
- Metro http://www.metro.co.uk/news/830955-heels-threat-for-pregnant-women
- Yahoo News, Pregnant woman ‘should avoid heels’ (15.06.10)
- The Independent Online, Barefoot and pregnant (16.06.10) http://www.independent.ie/world-news/high-heels-warning-to-pregnant-women-2220729.html
- Calorie Lab Online, Pregnant woman should avoid high heels (21.06.10)
- Made for mums, High heels and pregnancy don’t mix (15.06.10)
- The Belfast Telegraph Online, High heels warning to pregnant woman (15.06.10)
http://www.belfasttelegraph.co.uk/lifestyle/bt-woman/high-heels-threat-for-pregnant-women-14842469.html
- Blog Taragana http://blog.taragana.com/science/2010/06/15/pregnant-women-should-avoid-wearing-high-heels-say-experts-16327/
- Web MD http://www.webmd.boots.com/baby/news/20100615/pregnant-women-put-fashion-before-foot-health
- Madblogz.com, Weight gain and hormonal changes in pregnancy have a huge impact on the body (21.06.10)
- Bunionpain.blogspot.com, Pregnant woman and slip flops (21.06.10)
- Lemondrop.co.uk, Pregnant woman risk feet in the name of fashion (15.06.10)
- Unknown blog, Pregnant woman should avoid wearing high heels, say experts (15.06.10)
- Healthcanal.com, Pregnant woman risk foot health for fashion in bid to keep up with celebrity trends (15.06.10)
- Pureadam.com, Pregnant woman warned not to wear stilettos (15.06.10)
- The Scotsman Online, Heels and ballet pumps a no-no in pregnancy (15.06.10)
- Nine MSN News, Pregnant woman ‘should avoid high heels’ (15.06.10)
Regional Print
- Corby Evening Telegraph, Show warning (18.06.10)
- Northant Evening Telegraph, Show warning (18.06.10)
- Cambridge Evening News, Doctor’s notes (19.06.10)
- Brighouse Echo, Get feet for life campaign (17.06.10)
- Rotherham Record, Foot health (16.06.10)
- Newcastle Evening Chronicle, Pregnant woman who want to… (21.06.10)
- East Anglian daily times (east), Sensible shoes are best option for mothers to be (15.06.10)
- East Anglian daily times (west), Sensible shoes are best option for mothers to be (15.06.10)
- The Glasgow Herald, High heels risk for pregnant woman (15.06.10)
- Eastern Daily Press, Pregnant woman warned over high heels (15.06.10)
- Yorkshire Post, Warning on high heels in pregnancy (15.06.10)
- Warwickshire Telegraph, Heels that can be a high risk in pregnancy (15.06.10)
- The York Press, Heel Warning (15.06.10)
- The Chester Leader, Pregnant woman ‘face heels risk’ (15.06.10)
- The Coventry Telegraph, Heels that can be a high risk in pregnancy (15.06.10)
- The Irish Independent , High heels warning to pregnant women (15.06.10)
- The Northern Echo, Warning over high heels (15.06.10)
- Express and Star, Shoe warning in pregnancy (15.06.10)
- Teesside Evening Gazette, Heels a no-no in pregnancy (15.06.10)
- The Newcastle Journal, Heels are ‘risk’ to pregnant woman (15.06.10)
- Londonwired, Stiletto warning for pregnant woman (15.06.10)
International
- DailyIndia.com, Pregnant woman should avoid wearing high heels say experts (15.06.10)
- ABC Darwin (Australia), Radio Clip (16.06.10)
- My Fox 9, British pregnant woman warned not to wear stilettos (15.06.10)
- My Fox Memphis, British pregnant woman warned not to wear stilettos (15.06.10)
- ABC Hobart (Australia), Radio Clip (16.06.10)
- The Daily Telegraph (Australia), Don’t imitate pregnant celebs (16.06.10)
- Sunshine Coast Daily, Avoid high heels when pregnant (15.06.10)
- Big Pond News, Pregnant woman should avoid heels (15.06.10)
- SBS, Pregnant woman ‘should avoid heels’ (15.06.10)
- Northern Star http://www.northernstar.com.au/story/2010/06/15/pregnant-women-should-avoid-high-heels/
Soc Chiropodists & Podiatrists 29-Jun-2010
Categories: Footwear
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